Dermalogica

Brand Campaign
Revitalizing our brand's presence, I spearheaded a video-first campaign and content reset aimed at enhancing consumer awareness and purchase intent. Captured from the perspective of a skilled skin therapist, the campaign exudes high energy, embracing natural skin textures, and emphasizing tangible results. Utilizing voiceovers and authentic treatment room sounds, we guide viewers through personal narratives, educating them on skin services while positioning Dermalogica as the authority in professional skincare treatments and results-oriented products. This strategic campaign serves as a cornerstone for future content development, setting the standard for engaging and informative brand storytelling.
Collaborated with: Julia Ramanadhan | Production company: LOLA | Director: Dylan Knight | Photographer: Courtni Poe | Designer: Charlotte Frost
Paid and Organic: Photography and Video
Campaign landing page
Environments
Professional channel
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