Defining Brand Purpose
The Power of Human Touch: Defining Dermalogica’s Brand Purpose
Skincare is more than products—it’s expertise, education, and human connection. While other brands focus on formulas, Dermalogica empowers professionals with the skills to transform skin and lives.
As Creative Director, I lead an ongoing brand purpose series to define what sets us apart—our commitment to education, career empowerment, and the irreplaceable power of touch. In an era of automation, this work reinforces why human expertise remains at the heart of our industry.
Empowering Through Education & Skill Training
Dermalogica’s Coffee Creek partnership equips incarcerated women with professional training, creating pathways to employment and independence post-release. Through education, human connection, and career development, this initiative fosters confidence, builds community, and supports fresh starts beyond incarceration.
Treat it Like a Visionary
Education has been the foundation of Dermalogica since day one. In this video, founder Jane Wurwand shares how skill training and professional development have shaped the brand’s mission—empowering skin therapists to build careers, independence, and confidence. Her vision continues to drive Dermalogica’s commitment to education as the key to transformation.
The Power of Professional Care
This series takes different forms to tell Dermalogica’s story across professional and consumer channels, highlighting the expertise, care, and human connection behind every treatment. In this feature, a nurse practitioner shares how professional treatments go beyond skincare—fostering healing, confidence, and a deeper connection to overall skin health.
Professional Expertise Through Community Engagement
Dermalogica furthers its commitment to education and human touch by bringing professional treatments beyond the treatment room. Through Give & Get a Treatment activations at community events, we showcase the expertise of professional skin therapists—allowing participants to experience the power of skilled touch while deepening their understanding of skin health.
The Team Behind the Vision
Dermalogica team leads: Jade Yuan, Lori McGregor, Diane Hun
Campaign Video Director: Courtni Poe
DP: Neema Sadeghi
Producer: Alisha Erozer