Collaborated with: Nataly Aponte, Kenna-Wynne-Jones, Carrie Seely | Production agency: Arsenal | Video Agency: Convicts
Dermalogica
Brand Pop-up
I led the creative direction of a dynamic 4-day brand pop-up in NYC for Dermalogica, featuring three distinct rooms aimed at modernizing our brand and engaging consumers. The front room introduced our brand with elevated aesthetics and interactive elements, showcasing top products and offering skin services. In the main room, we highlighted our latest innovation, Prisma Protect SPF 30, through immersive, light-activated displays, emphasizing its benefits and captivating attendees. The back room functioned as an educational space, hosting skin care and wellness classes to empower consumers.