collaborated with: Lori MacGregor, Jade Yuan | Video Director: Courtni Poe | DP: Neema Sadeghi | Producer: Alisha Erozer
Dermalogica
Brand Purpose
As the creative director, I led the development of our brand purpose series, emphasizing the transformative power of skillset training and human connection in shaping individuals' futures, particularly in an era of increasing digitalization and disconnection. Through personal narratives, we showcase the enduring impact of genuine human interaction, while subtly acknowledging Dermalogica's role. Our partnership with the cosmetology program at Coffee Creek Correctional Facility exemplifies this integration of skill training and human touch to nurture careers and build caring communities, rooted in the core values of our brand.