Fox Network Group
Marketing Conference
Every year we host VIP clients in Las Vegas for a marketing conference. This year, I used inspiration from the Las Vegas environment to create desert motifs. I made 5 scenes using the different landscapes seen while in the city. In the summer, the air is thick and the temperature is very high, so I used a color palette to reflect this feeling. As the air cools, the surroundings look more vibrant, which is reflected in the nighttime creative and color palette. As the conference events changed from day to night, the creative mirrored this change.