FOX NETWORKS GROUP
Rebrand
Fox Networks Distribution decided to become more aligned with other departments and change to Fox Network Group. With this change, I was tasked to create a fresh new look. In the past, we incorporated every channel into our brand, but now we wanted to emphasize our 5 main networks: FOX, FX Networks, National Geographic, Fox Sports and Fox News. To do this, I created a clean logo lock-up and used a symbol of 5 lines to represent each core pillar. This rebrand was purposely made simplistic in order to easily adapt to each unique network brand and the art used. When distributing artwork to our partners, we want to make sure each individual brand shines through and that Fox Networks Group branding is an adaptable accent. I included examples of where this brand will live in both printed materials and web.