Dermalogica

Stabilizing Repair Cream Launch
I led the campaign direction for Stabilizing Repair Cream, prioritizing a social-first strategy to maximize engagement and highlight its efficacy. Steering the creative direction and content strategy, we emphasized community-driven narratives and visually striking before-and-after visuals to showcase the transformative effects of the product. Through a vibrant color story and on-trend imagery, we sparked conversations about skin sensitivity, adding depth and meaning to the launch. This approach not only elevated our brand presence but also fostered genuine connections with our audience, setting a new standard for product launches.
video producer: Jade Yuan | designer: Charlotte Frost
Homepage and launch email
Paid Social
Educational video, email and organic social graphics
Community trials and creator content
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