Dermalogica

Summer Campaign
As the Creative Director, I led Dermalogica’s global summer campaign to revitalize the perception and use of Dynamic Skin Recovery SPF50, our top-selling and key acquisition product. This campaign was designed to embody the essence of 'dynamic skin'—healthy, protected, and vibrant. By tapping into consumer preferences for multifunctional sun care, we addressed common SPF reservations and highlighted the product's superior sensorial experience. We synchronized the campaign with the spirit of the 2024 Summer Olympics, utilizing themes of strength and movement. Through vivid visuals, a thoughtful color palette, and engaging activations with athletes and dancers, the campaign not only rejuvenated our flagship product but also significantly enhanced customer engagement and acquisition rates. This initiative showcases my ability to merge creative vision with strategic marketing to reinvigorate brand offerings and expand market reach.
collaborated with: Roxy Sun, Jade Yuan, Charlotte Frost | Video Director: Nina McNeely | Video Production Agency: Underwonder Content | Photographer: John Michael Fulton
Campaign Video
Key Visuals
Website and PDP
Paid Media
Emails
Visual Merchandising
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