Collaborated with: Nataly Aponte, Kenna Wynne-Jones | Experiential Agency: Obsess
Dermalogica
Virtual Store
I spearheaded the creative development of a virtual store in conjunction with the launch of our newest product, Smart Response Serum. Utilizing state-of-the-art technology, we revolutionized the shopping experience within a virtual realm. The store showcased a fusion of innovative ideas, boasting a visually stunning design characterized by a curved open-air ceiling and organic shapes seamlessly blending indoor and outdoor spaces. Every room was thoughtfully crafted to educate consumers about the science and technology behind our products, providing an immersive brand experience that left a lasting impression.