ZODIAC COFFEE ROASTERS
Brand Development
I worked with Zodiac Coffee Roasters to develop a brand that is based around the 4 elements in astrology; Air, Earth, Water and Fire. Each element corresponds with a specialty blend of coffee that best exhibits its traits and energy. The brand encourages consumers to pause and slow down while enjoying a cup - to use that moment for reflection and personal growth. The company site asks customers what type of energy they would like to bring to their life, and creates an experience around coffee that is based on energy, zodiac signs and overall roast preference. This creates a fun interactive community with astrology at its core.