CREATIVE
DIRECTOR
Shaping brands with bold strategy and authentic storytelling
SNAPSHOT
As a creative leader, I’ve directed campaigns that go beyond visuals—they connect, inspire, and drive results. Here’s a glimpse of what bold strategy and vision can achieve.
Building Brands, Campaigns, and Stories That Resonate
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Building Brands, Campaigns, and Stories That Resonate ·
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Creative Strategy
I develop frameworks that align with brand goals and audience insights. From identifying key messaging to building a cohesive narrative, I craft purpose-driven strategies that set the foundation for impactful campaigns.
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Campaign Development
I lead end-to-end campaign creation, managing everything from concept development to production and delivery. With expertise in both digital and print, I align every element—whether social content, video, or in-store display—for maximum impact.
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Brand Development
I specialize in creating and refining brand identities that resonate. From defining a brand’s purpose to developing brand guidelines, I help businesses build lasting connections with their audience.
The Work Behind the Vision
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Seasonal Storytelling Elevated
A global campaign showcasing a high-performance SPF moisturizer, blending compelling visuals and strategic messaging across digital and in-store platforms to inspire confidence and drive a 30% increase in sales.
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Defining Brand Purpose
Purpose-driven strategy and creative initiatives that showcase Dermalogica’s commitment to professional skin therapists, expert treatment, and human touch.
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A Hero Product Redefined
A global campaign reintroducing Dermalogica’s iconic exfoliant with humor, relatability, and modern storytelling—elevating a daily essential into a full-body treatment experience.
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Defining the Dermalogica Ethos
A video-first campaign celebrating the expertise of Dermalogica’s skin therapists while highlighting natural textures and real results. Through storytelling rooted in authenticity, this work deepened consumer trust and inspired action across all channels.
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Crafting a Dreamstate
Partnered with a boutique real estate company to develop a premium brand identity. This project brought together aspirational design and strategic positioning to create a standout presence in a competitive market.
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In-Store Storytelling
A flagship store concept created for West Hollywood, combining modern design with community-focused elements. This space embodied Dermalogica’s commitment to education and innovation, setting a global standard for retail experiences.
ABOUT MEG
As a seasoned creative director, I lead multidisciplinary teams to craft bold campaigns that inspire and deliver results. With a collaborative approach, I create cohesive, impactful brand narratives that resonate across digital, print, and in-store experiences.
I’ve had the privilege of working with leading brands like Dermalogica, 20th Century Fox, and CAA, shaping multi-channel campaigns that blend creativity with strategy. Every project is an opportunity to push boundaries and deliver innovative solutions.
Outside of work, I find inspiration in nature, photography, and interior design. Whether I’m leading a team, capturing landscapes, or designing nature-inspired interiors, my passion lies in creating meaningful, connected experiences.