CREATIVE
DIRECTOR
Shaping brands with bold strategy and authentic storytelling
SNAPSHOT
As a creative leader, I’ve directed campaigns that go beyond visuals—they connect, inspire, and drive results. Here’s a glimpse of what bold strategy and vision can achieve.
Building Brands, Campaigns, and Stories That Resonate
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Building Brands, Campaigns, and Stories That Resonate ·
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Creative Strategy
I craft brand strategies rooted in audience insight and clear messaging, building strong foundations for impactful campaigns.
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Campaign Development
From concept to delivery, I lead integrated campaigns that connect across digital, social, and in-store environments.
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Brand Development
I specialize in building and refining brand identities. From purpose to guidelines, I help businesses create lasting connections with their audience.
The Work Behind the Vision
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![A woman with a shaved head sitting on a gray armchair, wearing a beige sports bra and black sweatpants, next to a small wooden table with skincare products.]()
Shaping a Med Spa Identity
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![A skincare product from Dermalogica, labeled 'dynamic skin recovery', is inside a transparent glass sphere floating on water, with a pinkish sunset background.]()
Seasonal Storytelling Elevated
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![A woman with dark hair applies face soap to her cheek, with foam visible on her face, against a neutral gray background.]()
A Hero Product Redefined
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![Four women, three adults and one teenager, posing together inside a room with a light green wall and a clock in the background. They are all wearing navy blue shirts, and the older woman seated in front has gray hair and is wearing a black blazer.]()
Building Purpose Beyond Product
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![A woman receiving a facial treatment from a skincare professional in a spa or clinic setting.]()
Campaigns that Define Expertise
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![A logo with a house outline and a stylized letter D inside, set against a dark teal background.]()
Crafting a Dreamstate
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![Inside a modern Dermalogica skincare store with two black salon chairs facing large glass windows, displaying various skincare products on white shelves and counters, with a minimalistic white and black interior design.]()
In-Store Storytelling
ABOUT MEG
A Creative Director who leads with clarity, empathy, and vision. I build multidisciplinary teams to evolve brands, shape stories, and create meaningful experiences.
I’ve partnered with brands like Dermalogica, 20th Century Fox, and CAA to lead multi-channel work that blends bold ideas with thoughtful execution. I believe the best creative work is built through collaboration—and made powerful by the people it reaches.
Outside of work, I find inspiration in nature, photography, and interiors. I’m drawn to the energy of the unknown, the challenge of solving complex problems, and the quiet clarity that comes from observing the world around me. Whether I’m guiding a team or designing a space, I’m driven by a desire to create work that feels connected, alive, and lasting.