CREATIVE
DIRECTOR
Shaping brands with bold strategy and authentic storytelling
SNAPSHOT
As a creative leader, I’ve directed campaigns that go beyond visuals—they connect, inspire, and drive results. Here’s a glimpse of what bold strategy and vision can achieve.
Building Brands, Campaigns, and Stories That Resonate
·
Building Brands, Campaigns, and Stories That Resonate ·
-
Creative Strategy
I craft brand strategies rooted in audience insight and clear messaging, building strong foundations for impactful campaigns.
-
Campaign Development
From concept to delivery, I lead integrated campaigns that connect across digital, social, and in-store environments.
-
Brand Development
I specialize in building and refining brand identities. From purpose to guidelines, I help businesses create lasting connections with their audience.
The Work Behind the Vision
-
![]()
Shaping a Med Spa Identity
Bridging clinical precision with human connection, I led the creative and strategic foundation for Dermalogica’s Med spa identity—positioning the brand as a lifestyle-driven, full-service partner for modern aesthetic care.
-
![]()
Seasonal Storytelling Elevated
A global campaign showcasing a high-performance SPF moisturizer, blending compelling visuals and strategic messaging across digital and in-store platforms to inspire confidence and drive a 30% increase in sales.
-
![]()
A Hero Product Redefined
A global campaign reintroducing Dermalogica’s iconic exfoliant with humor, relatability, and modern storytelling—elevating a daily essential into a full-body treatment experience.
-
![]()
Defining Brand Purpose
Purpose-driven strategy and creative initiatives that showcase Dermalogica’s commitment to professional skin therapists, expert treatment, and human touch.
-
![]()
Establishing Brand Storytelling
A video-first campaign celebrating the expertise of Dermalogica’s skin therapists while highlighting natural textures and real results. Through storytelling rooted in authenticity, this work deepened consumer trust and inspired action across all channels.
-
![]()
Crafting a Dreamstate
Partnered with a boutique real estate company to develop a premium brand identity. This project brought together aspirational design and strategic positioning to create a standout presence in a competitive market.
-
![]()
In-Store Storytelling
A flagship store concept created for West Hollywood, combining modern design with community-focused elements. This space embodied Dermalogica’s commitment to education and innovation, setting a global standard for retail experiences.
ABOUT MEG
A Creative Director who leads with clarity, empathy, and vision. I build multidisciplinary teams to evolve brands, shape stories, and create meaningful experiences.
I’ve partnered with brands like Dermalogica, 20th Century Fox, and CAA to lead multi-channel work that blends bold ideas with thoughtful execution. I believe the best creative work is built through collaboration—and made powerful by the people it reaches.
Outside of work, I find inspiration in nature, photography, and interiors. I’m drawn to the energy of the unknown, the challenge of solving complex problems, and the quiet clarity that comes from observing the world closely. Whether I’m guiding a team or designing a space, I’m driven by a desire to create work that feels connected, alive, and lasting.